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Case Studies
Welcome to my case studies – a collection of strategic public relations campaigns and projects developed during my academic journey. Each case demonstrates my approach to solving communication challenges, from research and planning to execution and evaluation.
01
Dense Breasts Canada
A campaign to inspire women aged 40-49 to schedule mammograms. Using emotional storytelling through 'future self' letters and time capsule booths, I created culturally sensitive messaging that resonated across communities and earned strong client praise.
02
Elephant Nature Park
A strategic PR campaign to boost Canadian volunteer recruitment. The comprehensive proposal featured targeted outreach through carefully selected spokespeople, an engaging signature event, and detailed execution planning. The campaign focused on establishing a stronger Canadian presence while highlighting the sanctuary's unique conservation efforts.
03
BECAN Cars
An internal communications strategy for BECAN Cars to roll out their new hybrid work model, created in partnership with Artevelde University students (Belgium). The project culminated in a comprehensive town hall event, complete with strategic messaging, engaging presentations, and thorough Q&A preparation to ensure smooth organizational change.
04
PlantCream Co.
A complete media kit to launch their new vegan cheese line. The project showcased my ability to create cohesive brand messaging through press materials, including a press release, media advisory, backgrounder, and fact sheet, while establishing distinctive brand identity elements.
